When you're looking to create a new branding or marketing campaign, it's important to find the right designer to help you bring your vision to life. Not all designers are created equal, and not everyone uses the same design approach. If you're looking for a designer who follows the Storybrand method, here are six reasons why you should work with one!
A Storybrand graphic designer can help you clarify your messaging
Sure, you might already have your brandscript written, or an idea of what you want to say, but having an extra set of eyes will help you refine it even more. When it comes to turning words into tangible assets that your customers will see, Storybrand designers possess the skills and talent needed to make your message come across clearly so your marketing is more effective.
They can help you create a style guide and enforce consistency across all of your branding materials
Storybrand designers understand all the places that your brand message needs to go. From websites, to lead generators, to logos and more. They will create a style and brand guide with these in mind to help keep consistency. This will save you time and money in the long run because as your story is communicated in various ways, you will already have at your fingertips everything you need to make communication easy and consistent.
They understand how to craft a message that speaks to your ideal customer
One of the most important aspects of the Storybrand method is understanding who your ideal customer is, and what they want. Once you know who you're speaking to, it's much easier to craft a message that resonates. A Storybrand designer will take the time to understand your customer and help you create designs that speak directly to them. This could mean specific colors, fonts or overall content flow.
They can help you design marketing materials that will stand out from the competition
Not all designs are created equal, and neither are graphic designers. Some designers simply take what you say and create a design from it. Storybrand designers follow a method that values clarity over "cuteness", and strives to make the message and design simple and easy to follow. From website wireframes, to logos and tag lines, Storybrand designers design differently to make sure your designs stand out and get you the results you're looking for.
They design with user experience in mind, and get them to take action
Your Storybrand designer will put themselves in your customers' shoes and think about how they will experience your brand. This includes everything from the colors used, to the overall tone of the message. Everything should be designed with the customer's journey in mind, and a Storybrand designer will help make sure that all of your materials are working together to create a clear customer journey.
As part of this, they guide your customer to exactly where you want them to go. From words to images , a Storybrand designer will help you create designs that are clear and get people to take the action you want them to. Whether to "buy now", "sign up" or simply "read more", every design has a call to action in mind.
Most importantly, they can help you connect with your customers on an emotional level.
Storybranding is all about creating an emotional connection with your customers. And what better way to do that than through design? A Storybrand designer will help you create designs that tap into people's emotions and get them to connect with your brand on a deeper level.
When you work with a Storybrand designer, you're not just getting someone to create pretty designs. You're getting someone who will help you clarify your message, reach your ideal customer, and create materials that get results. If you're looking to take your brand to the next level, working with a Storybrand designer is the way to go.
Be sure to check out our Storybrand design services if you're interested in taking your brand to the next level.
More about Storybrand:
Founded by Donald Miller, Storybrand is a story-based framework for marketing that helps businesses clarify their message, reach their ideal customers, and achieve their desired results.
The Storybrand framework has helped over 16,000 companies worldwide to grow their businesses by clarified messaging and purposeful design.
More about MG Graphics:
Most graphic designers will deliver a beautiful layout, but don’t understand that the words you use matter. Megan Giles became a StoryBrand Certified Guide to help clients with their marketing messages, so every piece she designs uses the right words to turn prospects into customers.
As a StoryBrand Certified Guide, Megan is trained in the 7-part marketing framework used by thousands of businesses to create clear marketing messages that win more business.